Strategy and Execution:

• Emphasized cultural authenticity and supported it with a culturally-focused marketing strategy that aligned event aesthetics with the rich themes of Indian cinema.

• Dived deep into understanding the nuances of the films and the culture they represent, creating an authentic and engaging festival atmosphere.

• As a non-profit the team is made up of stipend employees and volunteers.  As producer it is our job to create a seamless work experience maximizing effectiveness while also serving them their own rewarding experience.
  

Combined Results and Significance:

• The authenticity paid off, leading to increased ticket sales and more robust financial backing, preserving the festival's cultural integrity and ensuring its sustainability.
  

Actionable Takeaways:

• Invest in deep cultural understanding and authenticity to forge stronger connections with your audience.

• Tailor marketing efforts to reflect the unique values and aesthetics of the cultural theme to attract and engage a more dedicated audience.

• You can't do it without your staff and volunteers. Making them a priority and investing time and money into them creates a successful event.