Strategy and Execution:
Developed a social media strategy that leveraged Dr. Rosenfeld’s unique personality and professional insights. Created longer, informative content suited to his audience’s needs.
Combined Results and Significance:
Significantly increased online engagement and followers, leading to enhanced visibility and credibility in his field.
Actionable Takeaways:
Tailor social media content to the specific needs and characteristics of your target audience to maximize engagement and reach.
While Tiktok is known for shortform content, the demographics looking for this client's information will most likely be older, and would prefer longer content. Dr. Rosenfeld authentically felt more comfortable with longer videos and his instincts were correct.
David Rosenfeld, MD, owner of Thousand Oaks Proctology, is a proctologist who has guest-hosted on "The Doctors" talk show. Known for his comedy and on-air presence, he sought to expand his social media audience and product sales.