Strategy and Execution:

• Managed the strategic relocation from Los Angeles to Dallas, optimizing logistics and stakeholder relationships.

• Developed a robust social media strategy to ensure brand consistency and a cohesive experience online and in-person.

• Engineered targeted sponsorship packages that showcased immersive engagement opportunities.

Combined Results and Significance:

• This strategic shift increased our attendance but also deepened our engagement with sponsors, boosting our revenue and enhancing the event’s market reputation. This foundation is essential for future growth and scalability.

Actionable Takeaways:

• Always align logistical strategies with broader business goals to maximize event success.

• Develop flexible, scalable solutions for event growth, such as strategic relocations and expanded digital outreach.

• Align social media presence and art with the look and feel the in-person conference itself.